The Three Tiers Tier 1 - Basic Consulting Professional guidance that helps stations choose the right format, establish a solid music structure, and align their sound with their market. Tier 2 - Advanced Consulting Deeper refinement and ongoing optimization designed to tighten rotations, improve flow, and make a good format sound more competitive. Tier 3 - Comprehensive & Custom Consulting Full format creation or rebuilding with custom music rules, branding, and strategy built specifically for your station and market.