Rockin’ AC (Rockin’ and Cool)
An adult-focused format built around melodic rock, this format emphasizes familiarity, emotion, and long listening comfort rather than intensity or aggression. The sound is anchored primarily in the mid-1970s through the mid-2000s, with select later recurrents added only when they test exceptionally well and blend seamlessly. Rotation is driven by overall sound and listener comfort, ensuring a smooth, consistent experience across dayparts. Rockin' AC creates a warm, recognizable library that targets adults 25–54 who want the appeal of rock without the edge or heaviness of harder formats.
Sample Artists
Tom Petty, Fleetwood Mac, Goo Goo Dolls, Sheryl Crow, Coldplay, Train, Counting Crows, Matchbox Twenty, John Mayer, The Fray, Imagine Dragons, Ed Sheeran
Target Demo
Primary: Adults 35-49
Secondary: Adults 25-54