Tier 2 — Advanced Consulting
Tier 2 is built for stations that already have a solid format but want it to sound tighter, more competitive, and more intentional. This level moves beyond basic structure and focuses on refinement—how the music flows, how rotations are balanced, and how the station performs across different parts of the day.
OSRG works closely with your station to fine-tune song categories, adjust rotations, and improve daypart flow so the format feels more consistent and listener-friendly. Competitive market analysis is used to identify opportunities for differentiation without unnecessary risk, helping the station sound stronger and more confident within its market.
Tier 2 also includes sample hours and ongoing adjustments, allowing the format to evolve based on real-world performance rather than theory alone. The goal is not to change what your station is—but to make it work better.
Ideal For
Stations that want sharper execution, smoother flow, and a more competitive on-air sound without moving to a fully custom format.