
Throwback Top 40
About This Format
A gold-based CHR format built around the biggest and most recognizable pop hits of the recent past, Throwback Top 40 celebrates the era of songs that once dominated contemporary radio. The format focuses on former Top 40 staples that are now too old for current-based CHR but still too young to comfortably fit within Classic Hits, spotlighting mass-appeal pop, rhythmic, and crossover titles that helped define modern hit radio. Centered primarily on music from the 1990s through the 2010s, Throwback Top 40 is presented with the pacing, energy, and attitude of today’s Top 40 stations rather than a slow, nostalgia-driven gold approach. Designed to feel current in execution while familiar in content, the format targets adults 25–54 while maintaining strong secondary appeal to listeners 18–49.
Sample Artists
Sample Songs
Britney Spears –…Baby One More Time
Backstreet Boys –I Want It That Way
Usher –Yeah!
Kelly Clarkson –Since U Been Gone
Black Eyed Peas –I Gotta Feeling
Beyoncé –Crazy in Love
Taylor Swift –Shake It Off
Katy Perry –Firework
Rihanna –Only Girl (In the World)
Justin Timberlake –Can’t Stop the Feeling!
Maroon 5 –Sugar
Lady Gaga –Just Dance
Era Balance
1990s: 30%
2000s: 40%
2010s: 30%
Target Demo
Primary:Adults 25–54
Secondary:Adults 18–49
